Privacy policy
PRIVACY POLICY
Effective September 1, 2026
OVERVIEW
Dead Tired Coffee is a trade name operated by A&A Matriarch Group, LLC. The terms “we,” “us,” and “our” refer to Dead Tired Coffee.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://deadtired.store, make a purchase, create an account, communicate with us, interact with our official social media accounts, subscribe to marketing communications, or otherwise use our products and services, collectively referred to as the “Services.”
Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to offer the Services to you.
By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.
OUR COMMITMENT NOT TO SELL PERSONAL INFORMATION
Dead Tired Coffee does not and will not sell or rent customer personal information for monetary compensation. We do not treat customer information, purchasing history, contact information, or customer lists as products or as an independent source of revenue.
We do not sell customer lists, payment information, contact information, or purchasing information to data brokers, list brokers, or unrelated businesses for their own direct marketing.
We disclose personal information only when reasonably necessary to operate our business, provide requested Services, process payments, prevent fraud, prepare and fulfill orders, deliver products, communicate with customers, comply with legal obligations, and operate analytics or advertising services selected for our store.
Some state privacy laws define “sale,” “sharing,” and “targeted advertising” more broadly than an ordinary sale for money. Under those laws, certain disclosures to analytics or advertising platforms may legally be classified as selling or sharing even when Dead Tired Coffee receives no monetary payment for the information.
Where required by applicable law, customers may opt out of qualifying data sharing or targeted advertising through the privacy choices or data sharing opt out tools provided on our website.
PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with the Services.
CONTACT AND IDENTIFICATION INFORMATION
We may collect:
• Your name
• Billing address
• Shipping address
• Email address
• Telephone number
• Account username or identifier
• Social media username when you contact us through social media
ORDER AND COMMERCIAL INFORMATION
We may collect:
• Products viewed, purchased, returned, replaced, or canceled
• Coffee selections, roasts, flavors, grinds, quantities, and subscription choices
• Apparel selections, sizes, colors, designs, and quantities
• Appliance, accessory, and equipment selections
• Order numbers
• Order status
• Purchase history
• Subscription history
• Discounts, promotions, and referral information
• Shipping and delivery information
• Communications concerning an order
• Customer service history
• Product reviews and feedback
PAYMENT INFORMATION
Payments are processed through Shopify and authorized payment providers.
Payment information may include:
• Payment card details
• Billing information
• Payment method
• Transaction amount
• Payment status
• Fraud prevention information
• Limited payment identifiers, such as the last four digits of a payment card
Dead Tired Coffee generally does not directly receive or store complete payment card numbers. Payment providers process payment information according to their own terms and privacy policies.
ACCOUNT INFORMATION
If you create a customer account, we may collect and process:
• Login credentials
• Account settings
• Saved contact information
• Saved shipping information
• Order history
• Subscription information
• Communication preferences
CUSTOMER COMMUNICATIONS
We collect information you voluntarily provide when you:
• Contact us through our website
• Send an email
• Send a direct message through social media
• Request an order change or cancellation
• Submit a privacy request
• Report a damaged, defective, incorrect, lost, or missing order
• Leave a review
• Enter a promotion or survey
• Communicate with customer support
This information may include the content of your message, photographs, videos, attachments, order information, and any other information you choose to provide.
DEVICE AND USAGE INFORMATION
When you visit or interact with the Services, Shopify and connected technologies may automatically collect:
• Internet Protocol address
• Browser type
• Device type
• Operating system
• Device identifiers
• General geographic location derived from an Internet Protocol address
• Pages viewed
• Products viewed
• Links clicked
• Search activity
• Referral source
• Date and time of access
• Time spent on pages
• Cart and checkout activity
• Advertising interactions
• Cookie identifiers
• Website performance information
• Error and diagnostic information
COOKIES AND SIMILAR TECHNOLOGIES
We, Shopify, and connected service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies to:
• Keep the store functioning
• Remember customer preferences
• Maintain shopping carts
• Authenticate accounts
• Process checkout
• Prevent fraud
• Measure website performance
• Understand how visitors use the Services
• Improve products and customer experience
• Measure advertising effectiveness
• Provide advertising when permitted
• Remember privacy and consent choices
Some technologies are necessary for the website to function. Others may be used for analytics or advertising depending on your location, consent choices, browser settings, and our connected services.
SOURCES OF PERSONAL INFORMATION
We may collect personal information from:
• You directly
• Your device or browser
• Shopify
• Payment processors
• Coffee roasters
• Apparel printers
• Product suppliers
• Fulfillment providers
• Shipping carriers
• Fraud prevention and security providers
• Customer support providers
• Analytics providers
• Advertising platforms
• Social media platforms
• Marketing and referral partners
• Publicly available sources
• Other parties when authorized by you or permitted by law
HOW WE USE PERSONAL INFORMATION
We may use personal information to:
PROVIDE PRODUCTS AND SERVICES
• Process payments
• Accept and manage orders
• Prepare coffee and other products
• Print or manufacture apparel
• Fulfill product orders
• Arrange shipping and delivery
• Provide order confirmations and updates
• Manage subscriptions
• Process approved cancellations, replacements, or refunds
• Maintain customer accounts
• Provide customer support
COMMUNICATE WITH CUSTOMERS
• Respond to questions
• Send transactional communications
• Provide shipping and tracking information
• Respond to direct messages and emails
• Notify customers about order problems
• Send subscription notices
• Provide policy or service updates
• Request information needed to resolve a claim
SECURE AND PROTECT THE SERVICES
• Authenticate users
• Prevent fraud
• Detect unauthorized transactions
• Protect customer accounts
• Monitor security
• Prevent abuse
• Troubleshoot errors
• Maintain website availability
• Enforce our Terms and policies
IMPROVE OUR BUSINESS
• Analyze store performance
• Understand customer interests
• Improve products and product descriptions
• Improve website design and navigation
• Measure customer satisfaction
• Develop new products and services
• Evaluate marketing performance
• Maintain business records
MARKETING AND ADVERTISING
When permitted, we may use personal information to:
• Send promotional emails or messages
• Provide product recommendations
• Measure advertising performance
• Create advertising audiences
• Display advertising through connected platforms
• Understand whether an advertisement resulted in a visit or purchase
You may unsubscribe from promotional emails using the unsubscribe link included in the message. Transactional communications concerning orders, accounts, subscriptions, security, or policy changes are not promotional and may still be sent when necessary.
LEGAL AND BUSINESS PURPOSES
We may use personal information to:
• Comply with applicable laws
• Respond to legal process
• Enforce contracts and policies
• Protect our rights and property
• Protect customers and other individuals
• Maintain tax, financial, and transaction records
• Establish, exercise, or defend legal claims
• Complete audits
• Cooperate with regulators or law enforcement when legally required
• Evaluate or complete a business transaction
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to the following categories of recipients when reasonably necessary:
SHOPIFY
Our store is hosted by Shopify. Shopify processes personal information to provide ecommerce hosting, checkout, payment, security, analytics, account, network, and other platform services.
Shopify’s customer privacy information is available at:
PAYMENT PROCESSORS
Payment providers receive information needed to authorize payments, prevent fraud, process transactions, issue approved refunds, and comply with financial regulations.
FULFILLMENT AND PRODUCTION PARTNERS
We may disclose order information to coffee roasters, printers, manufacturers, product suppliers, warehouses, dropshipping providers, and other fulfillment partners.
The information provided may include your name, order contents, shipping address, contact information, and information necessary to prepare or fulfill the order.
SHIPPING CARRIERS
Shipping carriers receive information needed to deliver products, including your name, delivery address, telephone number, email address, package details, and tracking information.
TECHNOLOGY, SECURITY, AND SUPPORT PROVIDERS
We may use providers that support:
• Website hosting
• Email delivery
• Customer support
• Account authentication
• Fraud prevention
• Data storage
• Information security
• Website performance
• Error monitoring
• Analytics
• Subscription management
• Tax calculation
• Business administration
ANALYTICS AND ADVERTISING PROVIDERS
When enabled, analytics and advertising platforms may receive device information, cookie identifiers, website activity, product activity, advertising interactions, and purchase events.
These providers may include Shopify and connected platforms such as Google, Meta, TikTok, or other services selected for our store.
Depending on applicable law, these disclosures may be considered “sharing,” “targeted advertising,” or a “sale” even when Dead Tired Coffee receives no monetary payment for the information.
PROFESSIONAL ADVISERS
We may disclose information to accountants, attorneys, insurers, consultants, financial institutions, and other professional advisers when reasonably necessary.
LEGAL AUTHORITIES
We may disclose personal information when we reasonably believe disclosure is required to comply with law, legal process, a court order, regulatory requirements, or a lawful government request.
We may also disclose information when reasonably necessary to protect the rights, property, security, or safety of Dead Tired Coffee, our customers, Shopify, our partners, or another person.
BUSINESS TRANSACTIONS
If Dead Tired Coffee or its operating company is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, personal information may be reviewed or transferred as part of that transaction, subject to applicable law and appropriate confidentiality protections.
WITH YOUR DIRECTION OR CONSENT
We may disclose information when you direct us to do so, request a service requiring disclosure, or provide consent.
SALE, SHARING, AND TARGETED ADVERTISING
Dead Tired Coffee does not sell or rent personal information for monetary compensation.
We do not sell customer lists or provide personal information to unrelated businesses for their own independent direct marketing.
Some privacy laws use broader definitions of “sale” and “sharing.” Disclosures involving advertising cookies, analytics technologies, advertising identifiers, or cross site activity may fall within those definitions even when no money is exchanged.
When required by law, customers may opt out of:
• The sale of personal information as legally defined
• The sharing of personal information for cross context behavioral advertising
• Processing for targeted advertising
• Certain forms of profiling
Available privacy options may appear through our cookie banner, website footer, or data sharing opt out page.
We will honor Global Privacy Control signals when required by applicable law and when the signal can reasonably be associated with the browser or device sending it.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
COOKIES AND PRIVACY CHOICES
You can manage cookies through your browser settings and any privacy preference tools displayed on our website.
Disabling necessary cookies may prevent parts of the Services from working correctly, including account access, shopping carts, checkout, payment processing, and privacy preference storage.
Your choices may apply only to the browser or device used to make them. You may need to repeat your selections when using another browser or device or after clearing cookies.
DO NOT TRACK AND GLOBAL PRIVACY CONTROL
Some browsers provide a “Do Not Track” signal. Because there is no uniform industry standard governing all Do Not Track signals, the Services may not respond to every Do Not Track setting.
Where required by applicable law, we recognize and honor qualifying Global Privacy Control signals as requests to opt out of applicable sale, sharing, or targeted advertising activity.
YOUR PRIVACY RIGHTS
Depending on where you live and the law that applies, you may have the right to:
• Confirm whether we process your personal information
• Request access to personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Obtain a portable copy of certain information
• Opt out of the sale of personal information
• Opt out of qualifying data sharing
• Opt out of targeted advertising
• Opt out of certain profiling
• Limit certain uses of sensitive personal information
• Withdraw consent when processing is based on consent
• Appeal the denial of a privacy request
• Receive information about categories of information collected, used, or disclosed
• Receive equal service and pricing without unlawful discrimination for exercising privacy rights
These rights may be limited by legal exceptions. For example, we may retain information needed to complete transactions, maintain tax or accounting records, prevent fraud, protect security, resolve disputes, comply with law, or establish legal claims.
HOW TO SUBMIT A PRIVACY REQUEST
You may submit a privacy request through:
Website:
CEO:
General Company Email:
Social Media:
Direct message through any official Dead Tired Coffee social media account.
Please state that your message concerns a privacy request and describe the right you wish to exercise.
We may request information reasonably necessary to verify your identity and locate the relevant records. We will use verification information only to process the request.
If an authorized agent submits a request for you, we may require proof of authorization and may need to verify your identity directly, unless applicable law provides otherwise.
We will respond within the period required by applicable law. If we deny a request, we will explain the reason when required and provide information about any available appeal process.
We will not unlawfully discriminate against you for exercising a privacy right.
DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
• Completing and documenting transactions
• Managing customer accounts
• Maintaining subscriptions
• Providing customer support
• Complying with tax, accounting, and legal obligations
• Preventing fraud
• Maintaining security
• Resolving disputes
• Enforcing agreements
• Establishing or defending legal claims
Retention periods depend on the type of information, the relationship with the customer, legal requirements, contractual requirements, and legitimate business needs.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.
DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction.
Our store uses Shopify and service providers that maintain their own security programs.
No website, database, payment system, or electronic transmission can be guaranteed completely secure. We cannot promise that unauthorized access, loss, misuse, or a security incident will never occur.
Customers are responsible for protecting account credentials and should notify us immediately if they believe an account or transaction has been compromised.
If a data breach occurs, we will provide notifications and take other actions required by applicable law.
CHILDREN’S PRIVACY
The Services are intended for a general audience and are not directed to children under 13 years of age.
We do not knowingly collect personal information directly from children under 13. A minor may use the Services only with the involvement and permission of a parent or legal guardian and in accordance with our Terms of Service.
If we learn that we collected personal information directly from a child under 13 without legally required authorization, we will take reasonable steps to delete it.
A parent or guardian who believes a child has provided personal information may contact us using the methods listed in this Privacy Policy.
UNITED STATES SERVICE AREA
Dead Tired Coffee currently sells and ships products within the United States only.
The Services may still be accessible from locations outside the United States. Personal information may be processed in the United States, Canada, or other locations where Shopify and our service providers operate.
Privacy and data protection laws in those locations may differ from the laws where you reside.
THIRD PARTY WEBSITES AND SERVICES
The Services may contain links to third party websites, platforms, applications, or services.
We are not responsible for the privacy, security, content, or practices of third parties that we do not control. Review the privacy policy of any third party service before providing personal information.
This Privacy Policy applies to personal information controlled by Dead Tired Coffee and does not replace the privacy policies of Shopify, payment processors, social media platforms, shipping carriers, or other independent third parties.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in our practices, Services, technology, legal obligations, or business operations.
The revised policy will be posted on this page with an updated effective date.
When required by law, we will provide additional notice or obtain consent before a material change takes effect.
CONTACT INFORMATION
Questions, concerns, complaints, and privacy requests may be submitted through:
Dead Tired Coffee
Operated by A&A Matriarch Group, LLC
Website:
CEO:
General Company Email:
Social Media:
Direct message through any official Dead Tired Coffee social media account.